Jeffrey Gradwell

Founder and owner Jeffrey Gradwell is a solutions-driven individual with a can-do attitude and a solid track record of achievement through his strong ability to strategize, implement, motivate and encourage success.

An ambitious executive with an acute commercial sense of the full value chain and NPD within the wine & spirits industry.

Career highlights

Haute Cabriere | Pierre Jourdan

Grew bottom line from R2 million – R16 million in 4 years.


Identified, repositioned and repackaged key brands and implemented strategies. In 3 years the packed wine business showed a healthy contribution to the bottom line, exceeding R50 million.


Developed an integrated business case to align NPD with the overall company’s development needs. Realised an efficient, fully electronic system.

Stellenbosch Vineyards

Developed an overall strategy for repositioning Stellenbosch Vineyards in alignment with the company’s strategy. Identified three core business units and directed re-positioning, repackaging and implementation to support the three business unit strategies.